Inside Track

COMMENTARY & ANALYSIS

TRANSFORMATION DES MEDIAS SUISSES : DE L’IMPORTANCE DE S’ADAPTER AUX NOUVEAUX FORMATS

Le paysage médiatique suisse s’est profondément transformé depuis une dizaine d’année. Marché traditionnellement riche et diversifié, il avait réussi à conserver une stabilité unique en Europe. Mais la révolution numérique s’accélère, avec un tournant décisif vers le marketing digital et de nouveaux formats. Analyse de cette évolution et de ses conséquences en termes de stratégie de relations médias. L’indigence médiatique ou la transformation de la consommation des médias chez les jeunes...

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SWISS-BASED MULTINATIONALS AND SMEs: NAVIGATING THROUGH KEY UPCOMING POLITICAL CHANGES

The Swiss political system is highly complex, with many forces at play in the decision-making process. This unique political architecture makes it harder to foresee upcoming changes. Now, more than ever, multinationals and SMEs need to closely monitor their political environment to mitigate emerging risks and seize nascent opportunities. We provide a brief analysis of three major upcoming transformations in the regulatory and legislative sphere to help you always be one step ahead. 1. G7...

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FROM STAR TO PARIAH: HOW TO REACT TO ONLINE SHAMING

The collective shaming of public personalities is nothing new, but social media has increased the rapidity and scale of this phenomenon. Anyone can start the fire and it is likely to be picked up by a full community of supporters online, and ultimately by mainstream media, as the Carlos Ghosn case showed us. How should we react when faced with such a crisis? We outline four fundamental principles for navigating such personal attacks. 1. Be ready to respond You need to be seen and heard to...

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